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the TAG movement

From anxious to action

Expert-backed guides, resources, and tools

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Our four new norms

Let’s make these the new normal for growing up in the digital age.

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Our four new norms

NORMS

The new normal for kids and teens in the digital age — a collective starting line.

Aligned organizations

COMMUNITY

Find parent-led and parent-serving groups delaying smartphones, reclaiming childhood, and building local support.

Good Inside x TAG: 5 strategies for parents

GUIDE

A practical, empowering guide from Dr. Becky Kennedy and TAG — five strategies for parents navigating phones and childhood.

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The Amazing Generation

BOOK

The kids’ guide to friendship, freedom, and fun in the real world — stories, a graphic novel, and practical tips.

The Childhood Index

POLICY

Track childhood policy progress across the U.S. and see where your state stands.

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Let Grow guide

GUIDE

A fun, free guide to giving elementary and middle school kids more real-world independence and responsibility.

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Phone-Free Schools toolkit

TOOLKIT

Created with our friends at the Phone-Free Schools Movement and Fairplay — a kit to help your school go phone-free.

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Toolkit for assessing phones in schools (TAPS)

TOOLKIT

If your school already has a phone-free policy, use this free Stanford Social Media Lab toolkit to evaluate its impact.

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The Let Grow curriculum

GUIDE

The Let Grow Experience is a fast, free, once-a-month independence-building program for students K–8.

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After Babel

SUBSTACK

Go deeper with the latest research and thinking from Jon and his chief researcher, Zach Rausch.

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Youth-led aligned organizations

COMMUNITY

Join youth-led groups pushing for digital media reform and better real-world experiences.

TAG policy menu

POLICY

Legislative ideas that advance the four norms — effective, practical, and grounded in free-speech principles.

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Eight policy principles

POLICY

A clear framework for shaping a healthier relationship with digital technology.

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Reach out to our policy team

ACTION

We’re here to support you with evidence-based recommendations from our full policy menu.

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