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the TAG movement
NORMS

Our four new norms

The new normal for kids and teens in the digital age — a collective starting line.

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TED TALK

TED Talk: Why you should be a technoskeptic

Jon’s TED Talk on three principles for limiting harm to kids from emerging technologies.

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VIDEO

Jon’s parent + teacher talk

Jon walks through the research that underpins the book, plus practical actions for homes, communities, and schools.

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COMMUNITY

Aligned organizations

Find parent-led and parent-serving groups delaying smartphones, reclaiming childhood, and building local support.

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GUIDE

Good Inside x TAG: 5 strategies for parents

A practical, empowering guide from Dr. Becky Kennedy and TAG — five strategies for parents navigating phones and childhood.

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BOOK

The Amazing Generation

The kids’ guide to friendship, freedom, and fun in the real world — stories, a graphic novel, and practical tips.

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POLICY

The Childhood Index

Track childhood policy progress across the U.S. and see where your state stands.

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GUIDE

Guide to basic phones

Jean Twenge on why first phones should be basic phones — and how to choose one.

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GUIDE

Let Grow guide

A fun, free guide to giving elementary and middle school kids more real-world independence and responsibility.

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TOOLKIT

Phone-Free Schools toolkit

Created with our friends at the Phone-Free Schools Movement and Fairplay — a kit to help your school go phone-free.

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TOOLKIT

Toolkit for assessing phones in schools (TAPS)

If your school already has a phone-free policy, use this free Stanford Social Media Lab toolkit to evaluate its impact.

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GUIDE

The Let Grow curriculum

The Let Grow Experience is a fast, free, once-a-month independence-building program for students K–8.

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SUBSTACK

After Babel

Go deeper with the latest research and thinking from Jon and his chief researcher, Zach Rausch.

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COMMUNITY

Youth-led aligned organizations

Join youth-led groups pushing for digital media reform and better real-world experiences.

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POLICY

TAG policy menu

Legislative ideas that advance the four norms — effective, practical, and grounded in free-speech principles.

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POLICY

Eight policy principles

A clear framework for shaping a healthier relationship with digital technology.

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ACTION

Reach out to our policy team

We’re here to support you with evidence-based recommendations from our full policy menu.

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Resources for… - The TAG Movement